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(The reading and the lecture are both about the eco-certification of wood products,)

The reading and the lecture are both about the eco-certification of wood products,

(which is a way to show that they are environmentally friendly.)

which is a way to show that they are environmentally friendly.

(The author of the reading believes that American companies will not adopt this practice.)

The author of the reading believes that American companies will not adopt this practice.

(The lecturer casts doubts on the claims made in the article.)

The lecturer casts doubts on the claims made in the article.

(She thinks that American wood companies will eventually certify their products.)

She thinks that American wood companies will eventually certify their products.

(First of all, the author points out that customers will likely ignore such a label.)

First of all, the author points out that customers will likely ignore such a label.

(It is mentioned that many products are now given special labels, so shoppers no longer trust them.)

It is mentioned that many products are now given special labels, so shoppers no longer trust them.

(This point is challenged by the lecturer.)

This point is challenged by the lecturer.

(She says customers actually do pay attention to claims when they are made by official agencies.)

She says customers actually do pay attention to claims when they are made by official agencies.

(Furthermore, she argues that Americans will be enthusiastic about products)

Furthermore, she argues that Americans will be enthusiastic about products

(that are endorsed by a trustworthy organization.)

that are endorsed by a trustworthy organization.

(Secondly, the author contends that it costs a lot)

Secondly, the author contends that it costs a lot

(to have wood inspected so certified products will be more expensive.)

to have wood inspected so certified products will be more expensive.

(The article notes that American consumers are strongly motivated by price,)

The article notes that American consumers are strongly motivated by price,

(and as a result, will choose products that have not been certified.)

and as a result, will choose products that have not been certified.

(The lecturer rebuts this argument.)

The lecturer rebuts this argument.

(She suggests that customers do not care too much about small differences in price.)

She suggests that customers do not care too much about small differences in price.

(She elaborates on this by mentioning that certified products will only be about five percent more expensive,)

She elaborates on this by mentioning that certified products will only be about five percent more expensive,

(which will not affect the purchasing decisions of buyers.)

which will not affect the purchasing decisions of buyers.

(Finally, the author states that certification only makes sense for companies)

Finally, the author states that certification only makes sense for companies